IN THE HEART OF TIMES SQUARE
Broadway and 47th St, has some of the highest foot traffic in the world. We wanted them to be able to make their mark.
LOOK! NO HANDS!
Your iconic Starbucks cup is all you need for this experience. Anyone can safely interact, no matter what’s in your hands.
ALL OF THE FACES
Photos are combined with hundreds of other visitors’ images into an electrifying flipbook animation on storefront’s big screen.
A SELFIE LIKE NO OTHER
Dovetail consulted with the designers of Starbucks’ expanded Times Square store to develop a truly unique in-store interactive experience. Visitors from all over the world can make their mark on Times Square by contributing their photo to a light-hearted crowdsourced media piece centered around the iconic Starbucks cup.
OUR ROLE
For this unique environmental interactive, Dovetail delivered a creative brief consisting of concept design, contextual research, storyboards and success criteria.
In addition, Dovetail aided in the production process by developing detailed hardware and software specifications, scope documentation as well as participating in vendor selection.
DESIGN
Focus Lighting
INTEGRATION
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FABRICATION
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MEDIA
Dovetail Creative Services