Nike+ Retail Installations

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DIGITAL SERVICES

Integrated digital product service areas throughout 32 stores nationwide

FABRICATION

Retail fixtures, graphics, flooring and AV all come together to create a single experience.

INSTALLS

Virtually all were one-night installations.

DIGITAL, MEET PHYSICAL

Dovetail worked with Tangram International Exhibitions to realize digital product activation areas, consumer-facing touch experiences and digital product displays across dozens of Nike stores around the US. With Tangram, Chris collaborated directly with Nike’s creative team to execute design directives, and coordinated with fabricators to ensure all of the integrated digital elements came together as envisioned.

Niketown NY Fuelband product Launch product displays, graphics, mannequins and video wall

OUR ROLE

Nike wanted to outfit each of its North American stores with a dedicated area where consumers can learn about, purchase and activate their Nike+ products. From Fuelband to Sportwatch GPS to Nike+ sensors, all of Nike’s digital product offerings would now be available in a single Digital Services area.

For these permanent installations in Nike’s New York, Georgetown, Las Vegas, Portland, Los Angeles, Santa Monica, Toronto and Beaverton stores, Chris consulted with Tangram International Exhibitions to guide the design engineering, construction coordination and installation efforts involved in fitting together a variety of different product displays, graphics and interactive elements. Each fixture is designed to be easily refreshed with new product lines, graphics and media.

With the exception of the flagship store in New York, all were one-night installations.

DESIGN

Nike Global Brand Design

INTEGRATION

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FABRICATION

Tangram International Exhibitions

MEDIA

Nike Global Brand Design

Starbucks Times Square

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IN THE HEART OF TIMES SQUARE

Broadway and 47th St, has some of the highest foot traffic in the world. We wanted them to be able to make their mark.

LOOK! NO HANDS!

Your iconic Starbucks cup is all you need for this experience. Anyone can safely interact, no matter what’s in your hands.

ALL OF THE FACES

Photos are combined with hundreds of other visitors’ images into an electrifying flipbook animation on storefront’s big screen.

A SELFIE LIKE NO OTHER

Dovetail consulted with the designers of Starbucks’ expanded Times Square store to develop a truly unique in-store interactive experience. Visitors from all over the world can make their mark on Times Square by contributing their photo to a light-hearted crowdsourced media piece centered around the iconic Starbucks cup.

OUR ROLE

For this unique environmental interactive, Dovetail delivered a creative brief consisting of concept design, contextual research, storyboards and success criteria.

In addition, Dovetail aided in the production process by developing detailed hardware and software specifications, scope documentation as well as participating in vendor selection.

DESIGN

Focus Lighting

INTEGRATION

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FABRICATION

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MEDIA

Dovetail Creative Services

Jetblue Junior JFK

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AVIATION EXPLORATION

Activities feature aviation history, flight and exciting destinations.

SMALL SPACE, BIG EXPERIENCE

A dense and media-rich experience in a space as large as a newstand.

BUILT TO LAST

Operates 27/7 without any staffing in a busy airport Terminal. 

PLAY BEFORE YOU FLY

JetBlue’s aviation-themed interactive play space at JFK’s Terminal 5i is designed to delight and educate children and adults with hands-on and digital activities, keeping them engaged and entertained while waiting to board their flights. Kids can test their memory at a digital concentration-style game, learn the basics of aviation by piloting a virtual plane and learn about aviation history along an illustrated timeline. Younger kids can engage with low-tech activities that promote fine motor skills, or if they need some quiet time, can curl up in a reading nook.

“We make travel with children child’s play. Whether it’s a much-anticipated family vacation, a journey to see family or a combined business/pleasure trip, we know you work hard to make it happen, so we work hard to make it enjoyable and memorable from the get-go.” -Jetblue Junior

OUR ROLE

Chris played the role of senior designer on this project, supervising a team of junior architectural, exhibit, graphic and interactive designers from the schematic phase to opening day.

He worked closely with the digital team at Unified Field to develop, test and implement several of the complex technology-based interactives. He coordinated closely with JetBlue Brand and Corporate Real Estate teams to maintain brand standards and ensure all elements of the design met code as well as JetBlue’s brand standards. On the construction side his role required that he partner with Gensler and Turner Construction to ensure that Showman Fabricators’ built elements would coordinate with the facility’s building systems.

The space operates unstaffed 24 hours a day, serving thousands of visitors per week.

DESIGN

SKOLNICK Architecture + Design Partnership

INTEGRATION

Videosonic

FABRICATION

Showman Fabricators

MEDIA

Unified Field

NYU Hassenfeld Children’s Hospital

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THEMED INTERIORS

60,000 square feet of New York-themed environments take you on a trip through the five boroughs.

 

INSPIRING ACTIVITIES

Socializing and creative activities contribute to better health outcomes for kids.

FINE ART PROGRAM

Features dozens of commissioned fine art works by seven world-class artists, all seamlessly integrated.

A PLACE FOR HEALING

The Hassenfeld Children’s Hospital is the first and only dedicated children’s hospital in Manhattan. Chris worked with his team at SKOLNICK Architecture + Design Partnership to develop, design, implement and install themed interiors through the five floors of the Kimmel Pavillion that make up this unique specialized wing.

The project required direct collaboration with Major Donors, Senior Hospital leadership, Art Program Curators, Architects, Interior Designers, Consultants, as well as General and specialty Contractors, Media and software developers, sculptors, craftspeople, and a team of artists specially commissioned to create unique works for the various environments. Bringing it all together in one seamless experience was a paramount importance; the team was keenly aware that a child and family’s journey through the hospital could be stressful and traumatic, and creating design interventions that soothe and inspire was of paramount importance. 

OUR ROLE

Chris participated in the design, development and documentation of five floors of customized interventions and themed environments including waiting areas, reception areas, multifunction rooms, play areas, nurse stations and patient rooms.

He also led coordination efforts over a period of two years as the highly complex project came to fruition, participating in ongoing presentations with Donors, Senior Hospital Leadership, Hospital Staff and other stakeholders 

He worked in close collaboration with various design disciplines including Architects, Interior Designers, Lighting Designers, Software Developers, Wayfinding Designers, Brand Identity Designers and Commissioned Artists.

DESIGN

Ennead Architects

NBBJ

SKOLNICK Architecture + Design Partnership

 

 

 

INTEGRATION

Electrosonic

FABRICATION

Dimensional Communications

MEDIA

Potion Design