DIGITAL SERVICES
Integrated digital product service areas throughout 32 stores nationwide
FABRICATION
Retail fixtures, graphics, flooring and AV all come together to create a single experience.
INSTALLS
Virtually all were one-night installations.
DIGITAL, MEET PHYSICAL
Dovetail worked with Tangram International Exhibitions to realize digital product activation areas, consumer-facing touch experiences and digital product displays across dozens of Nike stores around the US. With Tangram, Chris collaborated directly with Nike’s creative team to execute design directives, and coordinated with fabricators to ensure all of the integrated digital elements came together as envisioned.
-
Niketown NY Digital Services
-
Niketown NY Product Displays
-
Niketown NY Product Displays
-
Niketown NY Product Displays
-
Niketown NY Product Launch
-
Nike Store Digital Services
-
Nike Sportwatch product Displays
-
Nike Fuelband Product Displays
-
Fuelband Product Displays
-
Nike Soho Digital Services
OUR ROLE
Nike wanted to outfit each of its North American stores with a dedicated area where consumers can learn about, purchase and activate their Nike+ products. From Fuelband to Sportwatch GPS to Nike+ sensors, all of Nike’s digital product offerings would now be available in a single Digital Services area.
For these permanent installations in Nike’s New York, Georgetown, Las Vegas, Portland, Los Angeles, Santa Monica, Toronto and Beaverton stores, Chris consulted with Tangram International Exhibitions to guide the design engineering, construction coordination and installation efforts involved in fitting together a variety of different product displays, graphics and interactive elements. Each fixture is designed to be easily refreshed with new product lines, graphics and media.
With the exception of the flagship store in New York, all were one-night installations.
DESIGN
Nike Global Brand Design
INTEGRATION
-none-
FABRICATION
Tangram International Exhibitions
MEDIA
Nike Global Brand Design