DIGITAL SERVICES
Integrated digital product service areas throughout 32 stores nationwide
FABRICATION
Retail fixtures, graphics, flooring and AV all come together to create a single experience.
INSTALLS
Virtually all were one-night installations.
DIGITAL, MEET PHYSICAL
Dovetail worked with Tangram International Exhibitions to realize digital product activation areas, consumer-facing touch experiences and digital product displays across dozens of Nike stores around the US. With Tangram, Chris collaborated directly with Nike’s creative team to execute design directives, and coordinated with fabricators to ensure all of the integrated digital elements came together as envisioned.
OUR ROLE
DESIGN
Nike Global Brand Design
INTEGRATION
-none-
FABRICATION
Tangram International Exhibitions
MEDIA
Nike Global Brand Design