NIKE+ RETAIL INSTALLATIONS

 Digital product activation areas, consumer-facing touch experiences and digital product displays across dozens of Nike stores around the US.

 

NYU HASSENFELD CHILDREN’S HOSPITAL

Themed interiors, Interactive Activities and Fine Art, all framed by a voyage through  New York City.

 

JETBLUE JUNIOR AT JFK TERMINAL 5

Fully immersive interpretive aviation-inspired space with kids’ activities, digital interactives and educational graphics; a 24/7 wonderland.

 

STARBUCKS TIMES SQUARE

A photo booth like no other in the heart of Times Square; visitors contribute their photo to a light-hearted crowd-sourced media piece centered around the iconic Starbucks cup.

 

 

Dovetail CreAtive Services

WHAT WE DO: CONSULTATION

We work with our clients to explore ways to develop effective interactive environments, and establish a strategic plan for realizing their vision. With experience working with a wide variety of partners from different disciplines, Dovetail provides both insight and breadth that you won’t often find in one place.

PROJECT DEVELOPMENT

Our foundations in the theatre world give us a keen grasp on collaborations between various disciplines. After determining your specific needs, we can help you develop walk-throughs, broad project requirements and success criteria. What is your story? With Dovetail at your side, all stakeholders and collaborators will understand and agree on what your interactive environmental project is about.

 

 

 

 

 

IMPLEMENTATION

Dovetail can shepherd your project as it is implemented. With over twenty years of experience an an interactive environment consultant, interfacing with global architecture, brand design and construction firms, We pride ourselves on keeping things on track. We also maintain a large network of partners who can help implement all or some of your environmental interactive project.

WHO WORKS WITH US?

INSTITUTIONS

 

You are an institution that wants to develop an interactive environment, but you want to have a single point of contact for the creative, technical and coordination process. You are an expert at your mission but realize how much a ‘wow’ experience can differentiate.

 

Dovetail can help bring together all of the pieces while you focus on continuing to succeed in your mission.

ARCHITECTS

 

You are an architect of interior designer who is building a team to needs to develop, specify and realize a project that requires tight integration of physical space and interactive narrative experiences. You have been tasked with creating a memorable environment, and putting together a team that has all of the relevant expertise.

 

Dovetail has years of experience working within design firms, and understands how designers make the most effective use of their consultants. We can bring that experience to your project.

AGENCIES

 

You are an agency with a track record for success. You have an experiential project that requires a team member with experience bridging the gap. The gap between brand team and print machine operator. The gap between strategy and UX. The gap between vision and reality.

 

Dovetail has worked with global agencies and in-house creative teams and understands the unique practical, creative and technical demands that make. experiential. so. hard. We know, we’ve been there.

SELECTED CLIENTS

Chris has collaborated on projects with a variety of partners in the cultural, corporate, entertainment and institutional worlds:

 

ARCHITECTS


NBBJ
Ennead
Gensler
Grimshaw
Hartman-Cox
Renzo Piano BW
Related Companies

COMPANIES

Nike Global Brand Design
Johnson & Johnson*
Bank of America
JetBlue Airways
Best Buy

INSTITUTIONS

National Archives & Records Administration
NYU Langone Medical Center
The California Academy of Sciences*
Miami Children’s Museum
New-York Historical Society
Florida Museum of Natural History*
The National September 11 Memorial and Museum*
Zeum

 

* Industry Award Winner

 

TESTIMONIALS

 

“I really enjoyed working with Chris and the team at Lee H. Skolnick Architecture + Design. We partnered with them to design a highly interactive object-based discovery area for children. Through their design, we were able to incorporate areas for a variety of activity, development, and engagement levels for our young visitors and their caregivers. The design team listened to us and our stakeholders, incorporating our needs and must-haves at each level of development. The conceptual design, along with materials and finishes blend flawlessly to create an open, comfortable, visually and functionally appealing space.”

Dale Johnson, Project Coordinator, Florida Museum of Natural History

 

DALE JOHNSON

 

“Christopher helped us with the design of the 9/11 Memorial Preview Site. This went from concept to schematics, to coordination during construction. He came up with great ideas for the use of the 3,000 square foot space and produced a design that accommodated many competing requirements. Christopher is able to articulate the big vision, but also to take care of the details. The proof is in the pudding — visit the Preview Site at 20 Vesey Street.”

 

Suany Chough, Senior Design Advisor at World Trade Center Memorial Foundation

 

SUANY CHOUGH

 

“I’ve had the distinct pleasure of collaborating with Chris Cummings on countless projects, and continue to value his communication, collaboration, and problem-solving skills. I find that one of Chris’s greatest attributes is being able to draw upon his expertise in many different disciplines – enabling him to concretely communicate both about “big conceptual ideas” as well as “brass tacks technical details”. Most of all, I value Chris’s unique ability to synthesize and translate the conceptual, the technical, the experiential, and the practical aspects of a project all into a tangible, applicable solution.’

Zach Morris, Co-Artistic Director Third Rail Projects

 

ZACH MORRIS

 

 

 

 

 

“The brick walls are there for a reason. They’re not there to keep us out. The brick walls are there to give us a chance to show how badly we want something.”

-Randy Pausch

 

 

 

Interactive Environment Consultant
Interactive Environment Consultant
Interactive Environment Consultant
Interactive Environment Consultant
Interactive Environment Consultant